Burnley loan striker Michael Ricketts is a man with a point to prove. He has an England cap to his name, and Middlesbrough once paid £3.5 million for his services.
Yet, the former Bolton striker finds himself frozen out of the picture at parent club Leeds Utd, and has made his second loan move of the season, joining the Clarets until the end of the season.
He said: 'I wanted to come here and play regular football after a long time waiting in the wings at Leeds but I have to earn the right to play.
'I know I need to train hard to get in the starting eleven, but I feel Steve Cotterill can help me.
'He is a very demanding manager but that is probably what I need at this moment in my career.
'I need someone to tell me things as they are and I respect that.'
Ricketts scored on his home debut against Plymouth on Saturday, and will be looking to add to his tally when Burnley travel to Portman Road to face Ipswich this weekend.
'I know I am not as fit as I can be and that is a big challenge for me.
'When you have been three years not playing, after playing regularly at high standard, it takes a lot to get back in shape.'
If the success of Ade Akinbiyi is anything to go by, then Ricketts could well have made the perfect move to get his career back on track.