UK time is: 07:29:36
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Barclays Bank It!

The Premier League and Barclays have this week agreed a new three year deal for the bank to be the global title sponsor of the Barclays Premier League.

The deal, worth 82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.

Robert E. Diamond Jr, President of Barclays PLC, said:

"Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.

"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'

Richard Scudamore, Premier League Chief Executive, said:

"We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.

"The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.

"The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.

'Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."

The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.

The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.

--------------------------------------------

A few other interesting facts our users may be interested in:

Barclays has been sponsor of the Premier League since 2001. From 2001-2004 through its Barclaycard brand and since 2004 under the Barclays brand.

Barclays is also heavily involved in grass roots sports in a programme called Barclays Spaces for Sports. Established in 2004 this has invested over 37 million in over 200 Barclays Spaces for Sports sites in deprived areas of the UK, and in the last year has seen the programme expand overseas into countries which Barclays operates.

Running for 38 rounds across 33 weeks, the Barclays Premier League is the biggest continuous annual global sporting event in the world.

The Premier League broadcasts in over 200 territories and in the 2008/09 season over half a billion homes across the globe received over 100,000 hours of coverage.

Total attendance for the 2008/09 Barclays Premier League season was 13.5m, with stadia 92.4% full - the highest utilisation in Europe.

A total of 43 clubs have competed in the Premier League.

The best fact though?

Burnley are Premier League


Bookmark and Share




Click here to join in the debate on the club forum.

The Journalist

Writer: turfmanphil Mail feedback, articles or suggestions

Date:Sunday October 25 2009

Time: 11:04PM

Your Comments (oldest first)

Change to most recent first
Just thought you might be interested how the other half live !!!
turfmanphil
Report Abuse
25/10/2009 23:07:00

This news comes as a welcome bonus.
Couch Potato
Report Abuse
26/10/2009 12:57:00

Hope we are still able to reap the benefits next season
Grimsby Claret
Report Abuse
29/10/2009 10:55:00

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Burnley Articles

More Sky Tinkering With Fixtures! (Monday February 23 2015)

The Special One versus The Ginger One! (Wednesday February 18 2015)

New TV Deal Challenge (Wednesday February 18 2015)

Massive New Sky & BT Premiership TV Deal (Tuesday February 10 2015)

It is only United, Burnley! (Tuesday February 10 2015)

Archived Burnley Articles

List All Vital Burnley Articles
Have your say
Click here to suggest an article
Click here to suggest a poll
ScoopDragon Premier League Network Sites

Vital Members League (view all)

League Results (view all)

Latest Results
Chelsea 1 - 1 Burnley
Man Utd 3 - 1 Burnley
Burnley 2 - 2 WBA
Sunderland 2 - 0 Burnley
Burnley 2 - 3 Crystal Palace
Burnley 2 - 1 Q.P.R.

League Table (view table)

Team P W D L GD Pts
14. WBA 26 6 9 11 -10 27
15. Hull City 26 6 8 12 -10 26
16. Sunderland 26 4 13 9 -14 25
17. Q.P.R. 26 6 4 16 -18 22
18. Burnley 26 4 10 12 -19 22
19. Aston Villa 26 5 7 14 -23 22
20. Leicester City 26 4 6 16 -18 18

Breaking League News

Chelsea Land Enormous Shirt Sponsorship Deal
Chelsea : 27/02/2015 07:22:00
Everton : 26/02/2015 22:07:00
Pulis - Safety First Then We'll Take Stock
WBA : 26/02/2015 20:27:00
Allardyce Looks Ahead to Palace Game
West Ham : 26/02/2015 17:42:00
Noble Pens New Contract
West Ham : 26/02/2015 17:27:00

Current Site Poll (view all polls)

No signings in Transfer Deadline Day Flop! Can we still survive?
Suggested By:  Vital Burnley Admin
Yes 62%
No 38%